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Contents

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Latest Templates

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The post January 2020 appeared first on Dave Spicer.

For most brands out there, getting an amazing and engaging website design is their utmost priority. Little did they know that having a fast website loading time can help them attract their target audience more than maintaining a good looking website appearance.

Now, the question is ‘Do you want to improve the loading time of your website?’.

If yes, in 5 easy and surprising ways, you can improve your website loading time and ensure that you keep your target audience surfing and reading your website’s pages. And eventually, turn them into buying customers.
Before that, let us first know the importance of having a fast loading time.

Importance of Fast Loading Time

The advantage of this digital world is that it moves so fast. From the new clothing styles to the latest news, or the latest iPhone launch— everyone races up to be the first to see it. It’s no wonder that most users expect this same type of speed when they’re looking through your website. 

With that said, it’s no doubt that users have no patience for websites having poor loading speeds or inadequate performance. So you need to make sure that you make their browsing time worthwhile. 

Today, let’s get into details on how you can optimize your website to improve its loading time.

How to Improve Website Loading Speed

Most fast performing websites loads in 2 seconds or less. That first crucial seconds in your websites is the time that you gain a potential audience, or you lose one. 

Here are a few things you should optimize on your website.

Reduce HTTP requests

HTTP is short for hypertext transfer protocol. HTTP transfers data from one point of a network to another.

If you have a lot of elements on the page like scripts, images, and stylesheets, there will be an HTTP request for each one. These requests can take almost half of your webpage’s load time. The more you have, the more it slows down the speed. 

So what you needed to do is to reduce these requests and eliminate any unnecessary files. Here are what you can do to reduce your HTTP requests:

• Combine CSS/JS files rather than forcing your browser to retrieve multiple CSS or Javascript files to load.
• Use queries to load things that are only needed.
• Lessen the number of images you use.

Enable Caching

When a user browses your web pages, the elements they visit hare stored on a hard drive called cache. When the same user finds its way back again, the browser will then load the page using the stored data in your cache. 

Enabling caching is a good option because enabling cache minimizes the HTTP requests sent to your site. It can also be useful to those sites who are using visual elements to improve their website. 

More importantly, this maintains the same user to enjoy a fast loading speed every time they visit your site.

Compress Images & Optimize Files

We understand how much you want your users to enjoy alluring images on your website. However, are you optimizing these images the right way?

Images currently take up 60% of the average bytes loaded per page. That is why you need t to be sure that your images are no larger than they need to be. They must also follow the right file format. You can also remove any photos of assets you believe you don’t need.

Above all, you can keep these tips in mind too:

• Keep all your images below 150KB, nothing above 1920px in width, at an average/medium/72dpi quality level.
• PNG should is used for images that you need a transparent background behind, such as a circular image of a person or Facebook’s ‘F’ logo.
• JPG is best for photographs or anything where fine detail is less important.

Implement Asynchronous Loading

There are two ways of loading CSS and Javascript files: 

• Synchronously where loading takes one at a time, and
• Asynchronously where loading takes scripts at the same time. 

Synchronous is excellent, however, it might slow down your loading time if one file has an issue or if it takes a long time for it to load successfully. We want to stress on the latter part. 

Asynchronously loading strategy will help you speed your website pages, and this is because the standard loading process would interrupt the HTML parsing while scripts are executing, thus results in increasing your page’s load time.

Select the Best Website Builder

When it comes to website builder, people tend to choose the less pricey ones not knowing that they give out the most unpromising results. You need to understand that this may be a simple tip, but this can affect your online presence as a whole.

Choosing your website builder must be long-term. They must help benefit you and your business in the long run. A website builder that will compliment your business growth and will help you become one of the successful website’s online.

At Stacked Site, we optimise every aspect from hosting hardware, server configuration, caching services, and site setup syndicated through Cloudflare CDN, making sure that your website can cope with the heavy competition online. 

Final Thoughts on Improving Your Webpage Loading Time

Improving your website’s loading time has become one of the crucial aspects of running an online presence. You don’t just need a creative and engaging look but as well as a fast loading speed that will get your target audience stay on the loop.

Are you ready to improve your website’s loading time? Talk to one of our EXPERTs and get more useful advice for free!

The post 5 Surprising Ways to Improve Website Loading Time appeared first on Dave Spicer.

Let’s admit it. Way before Google or any other search engine or social media platform utilised real customer reviews and ratings as a part of a business’s marketing strategy, we’ve long been using this for restaurant and movie bookings – and today in the world of web design and development, the concept is exactly the same. The truth of the matter is that people love to read reviews before selecting one particular service provider for themselves.

Say we’re on the hunt for the best pet care centre in town. Then this list of pet care centres in Brisbane comes up…

It’s almost automatic that a searcher would click on the most “trusted” and “reliable” place where a pet owner would feel at ease, knowing that their beloved pets are in good hands.

Looking at the given example, the first one on the list would be the most appealing. Not only does it show how many customers have tried their services. It also shows a high rating of 4.9 stars out of 5. And just below that is a short description of what they do best.

With the latest developments in Stacked Site’s features and functionalities – we want you to take advantage of the Business Reviews Module introduced in the ultimate addons for Beaver Builder.

What does this module do?

• It fetches reviews from Google and Yelp and allows you to embed this information on your website.
• It enables a rating schema type that keeps search engines informed about it and therefore boosts the chances of displaying ratings in the rich snippet as seen in the example above.

What are the benefits of using this module?

• It provides more content for search engines to scan and it increases the chances of product or services page to rank for long-tail keywords.
• This module gives you an additional piece of content to differentiate your branches set in different locations or even from another business providing similar services.
• It gives the page an opportunity to rank for words that users often use apart from the marketing phrases you use on your website.
• It allows for real customer reviews to empower your brand through user-generated content that is more trusted than manufacturer descriptions.

Now that you’re ready to get this module up and running, let us go over the steps and see how easy it is to set it on your Stacked Site website.

How to Add Google and Yelp Business Reviews to Your Stacked Site

1. Configure the Google API and Yelp API key form the UABB settings.
2. For Google reviews – get the Google Place ID and for Yelp reviews – get the Yelp Business ID. Add it to the module.
3. Enable the schema support and choose a schema style 

That’s it! You’re good to go! 

This easy setup also allows the Business Reviews Module to align with your design and colour theme. Here are a few points that show how this module help…

Display content with sliders

Many of us like moving content on a website. The Business Reviews Module allows displaying reviews in a carousel. It also has an option for grid layout with a column number setting.

Filter out negative reviews

During the starting phase of your business, you might get some negative or low-rated reviews, which is totally fine because negative reviews can contribute to a positive impression. But in case you don’t want to show them choose Minimum Rating and skip them from displaying.

Display starred rating to shine in different colours

The widget provides total control on the star rating style. Set a nice colour and size to make them more attractive.

Display Reviewer Information to make the review look more genuine.

Along with a review text, display reviewer name, and profile photo. So that users can know that the review is real. 

How to get Business Reviews Module for Beaver Builder

All you have to do is update Ultimate Addons for Beaver Builder to the latest version and enjoy using this module.

The post How to Take Advantage of Business Reviews on Your Stacked Site appeared first on Dave Spicer.

In this rapidly evolving digital world, many small business owners and marketers have managed to establish their brands’ online presence through various social media platforms and websites like blogs, online portals, and eCommerce online shops. But with the constant updates in their social content guidelines and the algorithms set by the widely-used social platforms and search engine giants – is there any room left at all for your growth without spending too much on paid ads? As a business owner or a marketing professional, you may have already thought about this a lot.

Does your business need an official website or does your brand’s social media presence seem like it’s enough? Now, that’s actually a great question that people ask us more often than you’d imagine – “official website vs social media profile“, what does your business really need?

For businesses, social media has made it easy to communicate their brand’s message to the right people at the right time. With an effective strategy, they could even get their brand to stick out to their audience well enough for them to be interested. There are many other benefits to be had from using social media – if done the right way.

Creating a branded page on social media is quick and easy. The best part of it is that it’s all for free. All you need after setting up your page is an effective strategy to get noticed by the people and get them to interact with you online. Now, why would you want to build a website that will require you to spend money on a domain name, hosting, web designers fees, SEO, updates and maintenance, when you could just set-up a social media profile for your business?

The Benefits of Social Media for Small Businesses

Faster and Easier Communication

Something businesses have strived to achieve for a long time – real-time interaction. Customers can contact a customer service representative faster and easier. Businesses can also receive reviews, respond to product or service enquiries, and attend to customers’ grievances in real-time. Depending on the industry and the issue, challenges may still arise, but the line of communication that once was challenging to establish is no longer nearly as difficult to do so.

Branding

The impression a brand gives off and the reputation it may have established can be greatly enhanced and showcased through your branded page and the posts you make. Social media allows businesses to publish content that matters to their target audience. This helps a lot in training their customers to keep their brand at the top of their mind whenever those important buying decisions need to happen.

As a social media marketer, I create content that aims to show off a brand culture and brand personality in order to stand out among the rest for the traits that make our brand different. I use it to tell our brand’s story and let others understand what we do. I use it to personify our brand and socialise with our audience not just as a branded page but as a real human being. That is the real power of social media, and I think it’s the biggest impact social media has on most brands.

Networking, Partnerships and Community Growth

Establishing quality relationships is now a lot easier with the streamlined communication we get from social media, and building relationships with key influencers ears a lot of value for your brand.

User-Generated Content

User-generated content is the best form of free advertising you could use on your prefered social platforms. The larger the audience, the more potential the content has to really impact a brand and its messaging.

Most brands will have people post their content with specific hashtags. So, the brand isn’t just receiving the content; the content is actually being posted throughout social networks.

Reach Potential Customers

Maintaining a brand’s respected reputation comes with an opportunity to impress potential customers through your content and more importantly, through how you handle even the most unrelated customer interactions.

People often turn to social media and online review sites to get a good idea of what they can expect from you. Just like marketers, consumers are using social media as a tool to help them make better purchases and decisions in general.

On average, people take into account 10 reviews of a local business before making a purchasing decision. This gives potential customers the chance to see that businesses truly care about their customers even after they’ve made the sale.

Competitor Monitoring

Social media channels allow us to keep our finger on the pulse of not just other marketing tactics and practices, but also with the tactics used by direct competitors. The truth is we can learn a lot from our competition.

Your competitors aim to do the same things as you – establish and protect their own brand’s reputation and ultimately sell their products and services. Monitoring the competitors’ activities and creating ways for your business to do better while keeping the audience entertained and informed play a major role in reaching your business goals.

Things You Need To Know Before Building Your Official Website

Owning an official website built for your business is very different from the points made above, especially when it comes to cost. When done professionally, a website is going to cost more than setting up free social media pages, but the differences don’t end there. Here are some things you’ll need to do and understand before building a website for your business:

Purchase Your Domain and Website Hosting Service

In a nutshell, your domain is your “address”, while your website hosting service provides the server space or the “land” where your website will live.

To get your website started, you have to purchase your domain name and pay for website hosting. Both of these have recurring costs that could vary depending on the duration that you select for your registration contract. The average cost for a domain will typically be anywhere from AU$ 14.00 to 17.00 if you’re going for a brand-new domain.

Some extensions like .biz, .xyz, or .info, along with hundreds of others will end up being incredibly cheap because internet users aren’t quite used to those extensions and they don’t pack the same kind of punch. Some extensions will lead to even higher registration fees, like .co, .ai, .io and others.

Website Builder, Development and Technical Experts

In reality, most small business owners cannot double as web designers. If you have the budget, you will most likely end up hiring a web designer to design, build, and occasionally update your website for you. But for the younger and smaller businesses, the costs are just too high to shoulder. The good news is that there is now a more cost-effective option to get your website up and running while still maintaining that much needed professional appeal.

Stacked Site is said to be the hybrid of a web builder and WordPress. It provides the ease of a builder and the flexibility and scalability of a WordPress site. Subscriptions are offered on monthly and yearly plans at AU$29 and AU$290 respectively – which is good for those who are on a tight budget.

You can expect that you’ll be provided with various online resources backed by streamlined support to ensure that you will be able to use their platform accordingly. The platform has an online community where Stacked Site Experts and Mentors can be contacted for support.

A collection of video tutorial to help new users to get started is available on their YouTube channel.

The team has also created a dedicated online course and an updated Knowledge Base to help you learn all the available features and functions of their web builder.

With all the available premium plugins and features and your new skills as a newbie website designer, you’ll never have to worry about hiring an expert for your website’s future updates.

Why Your Business Needs a Website

Gain Full Control of Your Online Presence

As a business owner, it’s important to get full control of your online presence, and the only way to do that is by setting up your shop in your very own space.

If you set up your business solely on one or more social platforms, your growth is ultimately at the mercy of those platforms. They can make changes any time and all that you can do is go with the new flow, even if it impacts your business. If that platform gets acquired and changed or shut down, you may no longer be able to reach your customers and you may even lose money in the process.

Some might say “Facebook will never shut down”, or “Instagram will always be around“. Who knows, right? Remember what happened to the social networking giants Friendster and Multiply? Both companies suspended their services due to the evolving landscape in the challenging industry and lack of engagement by the online community.

Just a little while ago when many branded pages were recently hurt due to an update that Facebook implemented that flipped its newsfeed algorithm, decreasing the organic reach of branded pages.

The same thing could happen on another social platform at any time. YouTube could start charging us to store videos on their servers. Twitter could decide to become a premium platform where businesses have to pay for every tweet. In either of these circumstances, if you don’t pay then you no longer get to reach your customers.

Your Website is the Hub of Your Online Presence – Your Social Media Page is a Marketing Tool

If you have your own website, it serves as the most accessible hub for your business. In this case, you have full control of your situation.

This is how you should treat social media – as a marketing platform to drive traffic back to your website. Use that traffic to grow your email and customer lists so you can communicate with them any time on your own terms.

At the end of the day, it’s much smarter to invest in something you own than to build on land that doesn’t belong to you. Some day the rules are going to change and it could have a major impact on your business if you aren’t in control. This is why we highly recommend that you invest in a website now and then use social media to drive traffic to your website and grow your business online the right way.

The post Website vs Social Media: What Does Your Business Need? appeared first on Dave Spicer.

Recently we proudly re-designed and launched Black Jacket Suiting – blackjacketsuiting.com.au

Black Jacket Suiting is a Multi-Award Winning Men’s Suits Shop down in Bulimba. I’ve been there many times now, but I remember the first time. Man, it was classy, prestigious, and somehow welcoming all in one. They had an incredible site…. But, they also had this.

It was built in Squarespace, and like most sites, they look great at the time but this one aged quickly.

Ryan (the founder) has an incredible vision and mission for his business and his website was not able to get him there. When he first approached us here were some of the important things their company was looking for:

• A new clean and unique style guide that portrays Trust, Sophistication, Confidence, Luxury and Friendliness.
• Consistent styling across all pages
• A full-featured blog
• eCommerce capabilities with credit card integrations
• Highly customized product and order pages – where users can book an appointment directly from the product page
• Users need to be able to create an account and save their measurements in the website’s database so every time they order a suit, they won’t have to remeasure.
• Galleries with Instagram integrations
• Unique Measurement forms so users can easily get their own measurements and submit them.
• 6 specific landing pages for each product offering.
• Full booking integration with some appointments being pay in advance

In addition to these requirements, we were working with an SEO firm who had already spent years optimising their website for traffic. This firm had been doing a creative job and traffic was hitting their site! The problem was the site wasn’t converting. One of our challenges was to build a website that would not only convert well, but we needed to avoid any negative impact on existing search engine rankings.

This was a wonderful project to be involved in and everyone involved was ecstatic with the results.  Here are some images from the project. If you want to see the new site you can visit it here: blackjacketsuiting.com.au

The post Black Jacket Suiting appeared first on Dave Spicer.

Whether you’re looking to discover who your readers are, trying to keep on top of your clients’ posting schedules or just looking for a little grammar assistance, there’s a WordPress plugin that can help.

Let’s look at the top 5 plugins that every copywriter should be aware of to:

• leave the technical stuff to the techies while improving SEO,
• understand your website traffic audience,
• never miss a content deadline,
• let a real-time digital tutor point out embarrassing grammar faux pas, and
• protect your work.

Whatever you need, WordPress offers versatile plugins that will help propel your content to Page 1.

Yoast — Get On-site SEO Done Right

When it comes to improving readability and SEO score, Yoast does the dirty work for you. The plugin is updated every two weeks to stay current with the latest Google algorithm.

It evaluates keywords, links, images, ease of reading, voice and much more. Since it displays the words or phrases you use most frequently, you can be confident that your keywords are on target. You can even request suggestions for links to other pages.

Yoast compensates for less-than-savvy tech skills to get content in top shape for search engines.

Google Analytics for WP — See How Your Site Is Performing

Google Analytics takes the mystery out of who visits your website, how they get there, what they like and don’t like, and how long they engage. You’ll be privy to the geographical location of your readers. You’ll know which browsers and resolutions they’re using. This plugin will put all that great information directly into the WordPress dashboard for the site administrators to stay on top of the their sites’ statistics.

Google Analytics breaks down traffic by referral sources such as Yahoo and Bing. It even tracks individual page views and bounce rates. That means you can customise content for the most loyal followers.

It’s all good information that will help you make better decisions as you write.

This is a great tool for running A/B split tests on various pieces of content. When you compare the results, you’ll see how the differences affect user behavior.

UpdraftPlus — Back Up Your Hard Work

Is your profound, extensive body of work protected?

Hackers destroy data. Hosting services lose it. Web hosts also reserve the right to terminate accounts and delete it. These may be unlikely scenarios, but they’re terrifying nonetheless.

The only way to protect your hard work is to regularly back up your site. UpdraftPlus is your best friend.

You can schedule automatic backups or do them on command. You can store backups in the cloud or download them to your computer. The basic version even includes a restoration feature, and it’s free.

[bctt tweet=”Here is a shortlist of 5 must use plugins for copywriters building in WordPress.” username=”stackedsite”]

If you have a little more to spend, consider springing for UpdraftPlus Premium. You’ll get database search-and-replace, encrypted backups, multisite support and more.

Editorial Calendar — Never Miss a Scheduled Post

Manage drafts. See at a glance when posts will publish. Use the drag-and-drop function to edit or rearrange the schedule. This plugin is especially useful for keeping short- and long-term deadlines in the forefront of your mind.

Use it in combination with Google Analytics or other tools to see which slots were most successful for certain posts. Rein in random content to make it timelier and more intentional with Editorial Calendar.

Grammarly — Integrate It With WP for Real-time Help

This is not technically a WP plugin, but the Chrome extension integrates seamlessly with the WP editor.

While you compose content, Grammarly keeps a discreet running total of the issues it detects in your writing. Click on the number in the bottom right corner to see spelling errors, suggested corrections, grammar examples and other feedback. The plugin also flags plagiarism.

You can expect a love-hate relationship with Grammarly, but your writing will improve.

Adding these five plugins to your clients’ websites (and your own) can make a copywriter’s life much, much easier. Whilst it won’t do the writing for you, it will definitely help make a difference to your clients’ conversion rates which is what copywriting is all about.

The post Top 5 WordPress plugins for Copywriters appeared first on Dave Spicer.

Nowadays, a smart website design is almost a prerequisite if you want to build a lasting brand. It’s where your audience learns about your story and your offerings, and the goal is to keep them engaged for as long as possible.

That being said, the home to your brand should be more than an eye-candy. It has to be simple enough that they can explore without any hassle, and rich enough to ask for more. It’s a delicate balance. Anyone can create a website, but it takes careful planning come up with a good one.

Below are some of the key principles you should keep in mind when planning web design.

Purpose

Simplicity is about subtracting the obvious and adding the meaningful. – John Maeda

Why did you put up your website in the first place? What purpose does it fulfill for your target audience? How much do you know about them? Purpose comes down to individual pages, too: Each page should offer a certain type of information like entertainment, engagement, or transaction with your business. Creating a sales page? Keep the focus on your offering, and reinforce it as you go along. Creating an About page? Tell ’em about your company and the wonderful people behind it. You don’t need to put up a circus in a single page.

Navigation

People ignore designs that ignore people. – Frank Chimero

Dead ends are the end of engagement in your website. And as you already know, the goal is to keep them engaged until they’re ready to take the next step. Navigation is the framework containing all the touches happening within your website. It should feature a logical hierarchy; clear CTAs and clickable buttons; and the right information within 3 clicks. It’s a lot to keep track of, but creating a sitemap and constantly testing links and buttons will keep you on top of your game.

Mobile-friendly

The role of a designer is that of a good, thoughtful host anticipating the needs of his guests. – Charles Eames

As a consumer of information yourself, you know there are plenty of moments when you’d rather browse in your smartphone than get up and turn on your laptop to search something. Whether it be smartphone or tablet, people prefer the convenience of browsing on smaller screens now, especially when they’re on the go. In fact, there are varying stats everywhere but the most credible I can find is over 60% and climbing. So if your website is stuck on desktop view, you could be losing these viewers to your competition’s mobile-friendly layout. To fix this, you can either rebuild your site with multiple widths, or come up with a dedicated mobile site they can easily navigate on.

Communication

Get rid of anything that is not essential to making a point. – Christoph Niemann

Clear, well-organised information make a reader and SEO-friendly website. With tons of distractions on the internet, your viewers tend to want information quickly. They (We!) skim a lot, so placing meaningful headings, subheadings, and bullet points are more preferable than long, windy sentences.

The post 4 Design Principles That Make A Smart Website appeared first on Dave Spicer.