{"id":43322,"date":"2020-03-07T10:02:21","date_gmt":"2020-03-06T23:02:21","guid":{"rendered":"https:\/\/davespicer.com.au\/?page_id=43322"},"modified":"2020-03-13T22:23:09","modified_gmt":"2020-03-13T11:23:09","slug":"the-perfect-landing-page-formula","status":"publish","type":"page","link":"https:\/\/davespicer.com.au\/the-perfect-landing-page-formula\/","title":{"rendered":"The perfect landing page formula"},"content":{"rendered":"\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/davespicer.com.au\/wp-content\/uploads\/sites\/749\/2020\/03\/book-mockup-1-landingpageformula.png\" alt=\"book-mockup-1-landingpageformula\" itemprop=\"image\"  \/>\n\t\t<h2>\n\t\t\tFree Ebook\n\t\t\t\t\t\t\t\t\t\t\tWARNING: <br>This book will result in new leads.\n\t\t<\/h2>\n\t<h3>\t\t\n\t\t\t\t\t\t\t \t\t\t\tPerfect for professional services!\n\t<\/h3>\n\t\t<h2>\n\t\t<\/h2>\n\t\t\t<p>If you are not looking for more leads, work and money then please don&#8217;t download this book.You&#8217;ve been warned.<\/p>\t\t\n\t\t\t\t<script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,n){gform.removeHook(\"action\",o,n)},removeFilter:function(o,n,r){gform.removeHook(\"filter\",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+\"_\"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==n?t.apply(null,r):r[0]=t.apply(null,r)})),\"filter\"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});<\/script>\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_21' ><div id='gf_21' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_21' id='gform_21'  action='\/wp-json\/wp\/v2\/pages\/43322#gf_21' data-formid='21' >\n                        <div class='gform-body gform_body'><ul id='gform_fields_21' class='gform_fields top_label form_sublabel_below description_below'><li id=\"field_21_1\"  class=\"gfield gfield--type-text gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_21_1\"><label class='gfield_label gform-field-label' for='input_21_1' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_21_1' type='text' value='' class='medium'   tabindex='100' placeholder='Your Name*' aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_21_2\"  class=\"gfield gfield--type-email gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_21_2\"><label class='gfield_label gform-field-label' for='input_21_2' >Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_21_2' type='text' value='' class='medium' tabindex='101'  placeholder='Your Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><\/ul><\/div>\n        <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_21' class='gform_button button' value='Download the eBook' tabindex='102' onclick='if(window[\"gf_submitting_21\"]){return false;}  window[\"gf_submitting_21\"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window[\"gf_submitting_21\"]){return false;} window[\"gf_submitting_21\"]=true;  jQuery(\"#gform_21\").trigger(\"submit\",[true]); }' \/> <input type='hidden' name='gform_ajax' value='form_id=21&amp;title=&amp;description=&amp;tabindex=100' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_21' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='21' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_21' value='WyJbXSIsIjg1M2VjNzEwYWQwODUwZjljMTQ3ZjVjYmE4NDdjNTRmIl0=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_target_page_number_21' id='gform_target_page_number_21' value='0' \/>\n            <input type='hidden' class='gform_hidden' name='gform_source_page_number_21' id='gform_source_page_number_21' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_21' id='gform_ajax_frame_21' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 21, 'https:\/\/davespicer.com.au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_21').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_21');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_21').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_21').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_21').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_21').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_21').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_21').val();gformInitSpinner( 21, 'https:\/\/davespicer.com.au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [21, current_page]);window['gf_submitting_21'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_21').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_21').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [21]);window['gf_submitting_21'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_21').text());}, 50);}else{jQuery('#gform_21').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [21, current_page]);} );} );\n<\/script>\n\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/davespicer.com.au\/wp-content\/uploads\/sites\/749\/2020\/02\/arrow.png\" alt=\"arrow\" title=\"arrow\" itemprop=\"image\"\/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/davespicer.com.au\/wp-content\/uploads\/sites\/749\/2020\/02\/arrow_up.png\" alt=\"arrow_up\" title=\"arrow_up\" itemprop=\"image\"\/>\n\t\t<h2>\n\t\t<\/h2>\n\t\t\t<p>We&#8217;ll email you the eBook immediately.<\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/davespicer.com.au\/wp-content\/uploads\/sites\/749\/2020\/03\/book-mockup-1-landingpageformula.png\" alt=\"book-mockup-1-landingpageformula\" itemprop=\"image\"  \/>\n\t\t<h2>\n\t\t\tTake a look at a high converting landing page.\n\t\t<\/h2>\n\t\t\t<p>This is an example that uses every tip that is in the book. The result is a landing page that reliably brings in new leads month on month.You are welcome to visit the landing page here.<\/p>\t\t\n\t<a href=\"https:\/\/davespicer.com.au\/free-30-minute-website-strategy-and-growth-consultation\/\" target=\"_self\" class=\"pp-button\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\tVisit the landing page\n\t\t\t<\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/davespicer.com.au\/wp-content\/uploads\/sites\/749\/2020\/01\/tryscrolling.jpg\" alt=\"tryscrolling\" title=\"tryscrolling\" itemprop=\"image\"\/>\n\t\t\t\t\t\t\t\t\t<figure><img decoding=\"async\" src=\"https:\/\/davespicer.com.au\/wp-content\/uploads\/sites\/749\/2020\/03\/screencapture-davespicer-au-free-30-minute-website-strategy-and-growth-consultation-2020-03-13-09_47_49.png\" ><\/figure>\n\t\t\t\t\t\t\t\t<!-- .pp-device-media-screen-inner -->\n\t\t\t\t\t\t\t<!-- .pp-device-media-screen -->\n\t\t<h2>\n\t\t\tHere&#8217;s an excerpt from the ebook.\n\t\t<\/h2>\n\t\t\t<p>I have a present for you.. below are the instructions to build the perfect landing page that gets leads!For 99% of business owners, their website never gets them a single lead. Just sucks lots of money, lots of headaches and frustration. I totally understand the frustration\u2026 I used to be in the same boat.But after years (and a lot of marketing books)\u2026 I\u2019ve finally figured it out.So here are my instructions for you to build the perfect landing page that gets leads. I hope it sheds a light on a small change that\u2019ll make a huge impact for your business.DISCLAIMER: Sure, this is the blueprint for a high converting landing page, but don\u2019t expect it\u2019ll just get leads from organic google searches. The two other vital things you need are 1. Compelling copy on the page that speaks directly to your ideal customer, and 2. You need eyeballs on the page. You can easily achieve that with a paid ad to attract your ideal customer. If you have those things right the leads will flood in!So let\u2019s get started!13 things to put on your landing page to get leads.<a href=\"https:\/\/davespicer.com.au\/free-30-minute-website-strategy-and-growth-consultation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Here\u2019s an example of a killer landing page!<\/a> We\u2019ll be referring to it throughout these 13 points.If you click through you will notice immediately that we\u2019ll be using my own landing page and service offering as the example. I figured what better way to genuinely educate, giving you great information so that you can create a killer landing page, AND let you know what I do. Pretty clever right? I think this information will really serve to \u2018pull back the curtain\u2019 and reveal the level of attention required to really make a page convert. I won\u2019t sell to you\u2026 from here on in, it\u2019s just great information.<h3>1. Your headline must demand ATTENTION!<\/h3>You\u2019ve got just a few seconds to grab their attention. The headline should be bigger than all the other text on the page. If that headline doesn\u2019t make a big impact you\u2019ve lost them and all the other points will not matter.The perfect headline will most likely be less than ten words. It will say (or imply) who this page is for, and it will outline the benefit. The perfect headline will be solving your ideal customers biggest pain point.My headline reads: \u201cNow your website can bring in constant new HOT leads!\u201d. &#8211; It\u2019s 10 words, which is probably the maximum length you would want in a headline. It targets website owners who get \u2018leads\u2019, rather than \u2018sales\u2019 &#8211; which is mainly professional services (my sweet spot)\u2026 and it claims to solve one of the business owners biggest issues &#8211; leads!The success of your landing page literally rests on the impact of this headline so take the time to get it right! If in doubt, here are some formulas for a great headline:I help [primary audience] [description of solution].I help [primary audience] [description of solution] with<br \/>[Brief summary of how the solution works].I help [primary audience] [description of problem] without<br \/>[contrast against limitations of competing solutions].<\/p><h3>Download the eBook for the additional 12 great points.<\/h3>\t\t\n\t\t<h2>\n\t\t\tSome of the great points include:\n\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/davespicer.com.au\/wp-content\/uploads\/sites\/749\/2020\/03\/book-reveal-2.png\" alt=\"book-reveal-2\" itemprop=\"image\"  \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/davespicer.com.au\/wp-content\/uploads\/sites\/749\/2020\/03\/book-mockup-1-landingpageformula.png\" alt=\"book-mockup-1-landingpageformula\" itemprop=\"image\"  \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/davespicer.com.au\/wp-content\/uploads\/sites\/749\/2020\/03\/book-mockup-1-landingpageformula.png\" alt=\"book-mockup-1-landingpageformula\" itemprop=\"image\"  \/>\n\t\t<h2>\n\t\t\tFree for a limited time\n\t\t\t\t\t\t\t\t\t\t\tThe step-by-step formula to create winning opt-in pages.\n\t\t<\/h2>\n\t\t\t<p>More often than not, your landing page will be the first time a visitor sees your brand and message. Many businesses find it difficult to get opt-ins. Well, not any more. 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Perfect for professional services! If you are not looking for more leads, work and money then please don&#8217;t download this book.You&#8217;ve been warned. We&#8217;ll email you the eBook immediately. Take a look at a high converting landing page. 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