{"id":38591,"date":"2017-04-28T03:54:00","date_gmt":"2017-04-27T17:54:00","guid":{"rendered":"http:\/\/stackddesign.com\/?p=383"},"modified":"2017-04-28T03:54:00","modified_gmt":"2017-04-27T17:54:00","slug":"5-checkout-page-strategies-improve-e-commerce-website-conversion-rates","status":"publish","type":"post","link":"https:\/\/davespicer.com.au\/5-checkout-page-strategies-improve-e-commerce-website-conversion-rates\/","title":{"rendered":"5 Checkout Page Strategies to Improve E-Commerce Website Conversion Rates"},"content":{"rendered":"
For an online retailer, converting a prospect would mean to get the person to buy a product or a service. But, even though a lot of prospects add products to the wish list or cart, a lesser number of people proceed to make the actual buy. There could be a number of reasons for such behavior. But one of the primary reasons is the complexity of a checkout page and inherent designs flaws <\/em>that they suffer from sometimes.<\/p>\n If you are really serious about improving the conversion rate of your website, you should follow the below mentioned tips to make your checkout page more effective.<\/p>\n Visual appeal<\/strong> is one of the many important aspects of improving the user experience of a checkout page of a website. If the page has structured layout, it improves navigability of the page and encourages the prospect to go ahead with the purchase. Getting the balance of color, white space and content absolutely perfect is the key here. Some of the important design elements are-<\/p>\n More information on the product and payment options before the final checkout is recommended.<\/strong><\/p>\n Most of these recommended ideas have been discussed by various experts in the past. There are many more ideas that you can look at. But, these are the easiest points to get started with and implementing these ideas will surely improve the conversion rate of your e-commerce site.<\/p>\n","protected":false},"excerpt":{"rendered":" For an online retailer, converting a prospect would mean to get the person to buy a product or a service. But, even though a lot of prospects add products to the wish list or cart, a lesser number of people proceed to make the actual buy. There could be a number of reasons for such…<\/p>\n","protected":false},"author":552,"featured_media":38659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,90],"tags":[25,26,27],"yoast_head":"\n\n
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