Reasons Why You Need a Responsive Web Design

As the usage of mobile devices picks up, sites that do not adopt a mobile-friendly format are at risk of being left behind in the race. Our Brisbane digital marketing agency tells you how adopting a responsive design can help you garner more customers, more profits, and better SEO rankings in the long run.

Better traffic and conversions

55 percent users access sites on their mobile devices, while over 20 percent of Google searches are carried out in mobile devices. The bottom line is, businesses cannot afford to not adopt a responsive design, as it would mean missing out on a large number of customers.

It isn’t just high website traffic why you should be considering a responsive design. Statistics reveal that a well-designed responsive site increases the odds of the user buying the product/service by 67 percent. Simply put, that means an easy-to-use responsive site can drive up your conversion rate, confirm Brisbane web design agency.

Search engine rankings

Responsive design is indispensable for your SEO strategy. In fact, Google considers responsive design as a strong parameter while indexing sites, and ranking them. Better click-through-rates and lower bounce rate are a given when you have a responsive design.

Sites that do not have a mobile-friendly responsive design observe greater number of visitor exits and higher bounce rate. This means, the absence of a responsive design can hurt your website SEO rankings. On the other hand, adopting a responsive site can instantly boost your search engine rankings.

Focused marketing efforts

Some businesses look at setting up a mobile-version of their desktop site as an alternative to a responsive site. A mobile site is an exclusive site that is especially made for mobile devices and uses a separate URL when compared to the desktop version of the site. On the other hand, a responsive site has unified code across all devices, and merely adapts to the screen size of the device that it is being viewed on.

So when you set up an exclusive mobile-version of the site, you need to work on dedicated SEO strategy for both desktop and mobile versions. However, when you have a responsive version of the site, all your site marketing efforts and click-throughs from various devices are associated with just one site. This means, you will be spending lesser time and money, on online marketing, and all your marketing efforts will be directed at one site.