How to Give Your Website a Professional Appeal

It takes just a few seconds for visitors to judge your website. Visitors won’t think twice about going to a different website if your website looks unprofessional. We take a look at some essential web design norms that can give your site a professional edge.

• De-clutter your site landing pages. A site that has too much going on will leave visitors both overwhelmed and confused. They won’t be able to spot that CTA button amidst all that clutter. It can also leave users under the impression that you are trying too hard to win them over. You want to keep your site design simple and appealing.
• While it’s not a bad idea to do up your site a little differently than other sites out there, you don’t want to miss out on the basics in the process. Online users have come to expect a certain few basics on all sites- About Us, Careers, Investors, Social Media, Store Locator, Privacy Policy, and Contact Us pages for example. You will usually find most of these tabs on the footer of the page. Make sure your website has these basics covered, so site visitors do not feel as if they’re in unfamiliar online territory.
• Icons and images do a good job of upping that professional quotient of your website. Images are great storytellers. In fact. some of the biggest brands out there have full-blown images as the backdrop for their site. Icons are equally important for a professional touch. Whether you’re talking about the features of your service or why customers should choose your business, the use of icons makes it look more professional and believable.
• Keep the navigation simple, so visitors easily find what they’re here for. Online users are usually quite impatient to find things. A site with navigation that is complex or not user-friendly will negatively affect user experience, and may cause users to leave the site. A search bar and site map are indispensable for professional sites. A smooth, intuitive navigation could mean lower bounce rate and higher conversions for your brand.

A quick site audit from a professional Brisbane web design agency can reveal what changes your site needs to appear professional. Remember, how your site looks not just affects whether or not users decide to stay on your site, but also their purchase decisions with your brand.