Is Your Web Design Aligned With Your Digital Marketing Strategy?

You may have a sound email marketing and social media marketing strategy. But your website is equally important to make that crucial positive first impression. So is your web design aligned with your digital marketing efforts? Here is some more information.

Clear message

Can a user understand the service/product/value you offer within the first few seconds of visiting your site?

The average site has under 7 seconds to help make a visitor understand what it does, according to digital marketing Brisbane experts. Given how user attention spans are getting lower, don’t be surprised if some visitors spend as much as just 3 seconds to decide whether or not they want to stay on your site.

Your website should be designed so it sends through a clear message to the visitor. Ask any professional Brisbane graphic design agency and they will tell you how image sliders and too much information translate to higher bounce rate.

Businesses like the idea of using clever tag-lines and quirky web design formats for their pages. But given how little a time users take to decide whether or not they want to stay on your website, you are better off sticking to standard web design formats and punchlines that convey a clear business message.

Visual cues

Visual cues are a great way to capture the attention of users. However, if you include too many visual cues, you will leave the user confused. So you want to use visual cues sparingly, and strategically, say advertising agency Brisbane experts.

You may be tempted to use stock photos for your website landing pages as it an easy option, but they don’t always have the intended impact. Try using exclusive images of your business instead, so you can connect better with your customers.

For instance, if you operate a food delivery service, have a professional photographer take pictures of your staff in action during their workday, and that of happy customers, instead of run-off-the-mill photos.

Videos can be a great way to keep site visitors hooked as well, say marketing agency Brisbane. Rather than explaining what your business does in page-long content, put up a video for users to watch so they can understand what you do.

Of course, you do not want your video to be set on auto-play; if anything it will dissuade the user from watching the video, as most users like to choose the what and how of consuming online content.